Alyssa Lafleur
Technical Communications Professional
Here to bring clarity to complex industries and help high-growth teams create compelling narratives that drive value, earn attention, and build trust.
Report
Cybersecurity Conversations
for the C-Suite
Alyssa led this annual pillar report for Herjavec Group (before its rebrand to Cyderes), shaping the topics with internal experts, writing the content, and partnering with design on the layout. The content, which focused on guiding company leaders on how to best secure their enterprises against cyber risks, was repurposed into year-round campaigns across blogs, social, and email.
Featured Pieces
Interview
Scaling Lunar Helium-3 For Fusion And Quantum Tech: Insights From Jeffrey Max
For this article exploring the technical path to scaling lunar helium-3 supply for fusion and quantum uses, Alyssa worked closely with Jeffrey Max to shape the interview topic, drafted the full question set, led the interview, then wrote and edited the final feature.
E-Book
Security and Compliance Solutions for Startups and High-Growth Companies
Alyssa led this ebook, working closely with the subject matter experts, product team, and leadership - defining the topic, building the content plan, and writing and editing the full draft. She also partnered with the design team to turn it into a finished guide: a technical buyer’s playbook for startups and high-growth teams covering security and compliance fundamentals, key frameworks, and practical controls and evaluation criteria.
About Alyssa Lafleur
Hello! I'm Alyssa, a technical content and communications leader with over 10 years of experience shaping narratives, brands, communities, and thought leadership across high-growth sectors like cybersecurity, space tech, life sciences, and public health. My passion lies in taking complex technical work and turning it into clear, credible stories that earn trust, resonate with the right audiences, and support real business outcomes.
​
Over the years, I've led editorial strategy and execution, working closely with executives, subject matter experts, and creative teams - including writers and designers, both in-house and contracted. From setting an editorial direction to building roadmaps and campaigns, I turn technical insights into engaging, compelling narratives that are always grounded in the brand's mission, vision, and goals.​​
​
Along with my professional roles, personally, I am a mom, wife, travel enthusiast, and baked good connoisseur.
​
If you'd like to learn more about me or to connect, feel free to reach out!